Valentine’s Day Challenge for Bucuresti Mall
Category: CSR
In a visually driven commercial space, like a mall, people are making choices based on first impressions or brands’ popularity in order to feed their ego.
For Valentine’s Day, Bucuresti Mall challenged 3 influencers to go on blind dates and show that there is more to a person than how they look. Except, they had no clue about one thing – the people they were going to meet were actually blind.
In partnership with Association of the Blind in Romania, we created a multi platform storytelling campaign about how “The more you judge, the less you see” and took action in order to facilitate visually impaired people’s access into the mall – special trails for movement, braille menus in the restaurants and audio described theatre performances in the cinema.
